Stereotypes are distorted or exaggerated generalisations cast upon groups of individuals as one, they fail to make the acknowledgement of personal variation. Stereotypes can lead to discriminating groups of individuals due to ascribed status that is cast upon them, this becomes something that is not easy for the person to get rid of. It is often argued that stereotyping is often brought about due to the effects of labelling.
To begin the lecture, we watched a clip from Little Britain focussing on the Character Vicky Pollard. Although we all found the clip hilariously funny, it is very clever the way it challenges the audiences expectations and likeliness to stereotype. The scene Shows Vicky Pollard with her new black boyfriend ‘Jemain’ who is wearing a baggy tracksuit, snapback and gold chains. When Vicki starts talking she talks with a Jamaican accent, she then refers back to her boyfriend, who to the audiences surprise responds in a very posh British accent, ‘I don’t really know Victoria i am just happy to go with he flow‘. This completely breaks the expectation of the viewer, they have already made the judgement of the boy and cast upon a typical black ‘roadman’ stereotype.
We discussed what happened in the scene presented and what we thought it was aiming to show, we where given the task to illustrate our own ideas around stereotypes and labelling of individuals. In groups we focussed on a certain type of stereotype, then illustrated an image of what we had discussed but added something to distract away from it, not quite fitting in to the expectation. My group focussed on the typical ‘stoner’ stereotype. We drew a young man that fitted this image but instead of a skateboard we drew a biology book. This creating the idea that although there maybe a sense of ‘going with the flow not giving a shit’ attitude the image also showed a hard worker that aspires to getting good graded educational qualifications.
Stereotyping often works together with Labelling and can have a very negative effect on whom it is representing. looking at these ideas in conjunction with the Police, a study by (Duncan 2006) argues the idea that social reactions to certain ‘criminal’ behaviours and people being labelled criminals can worsen the situation. A classic example could focus on a sociological study by (Becker 1963) focussing on marujanna use in the US. Becker argued that growing social disapproval and criminalisation of the drug had the ironic effect of intensifying the use of the drug.
Stereotyping and labelling force people to adjust themselves to fit in with people around them, over time these adjustments cause labels to become a reality wether good or bad.
BIBLIOGRAPHY:
Duncan,. “Labelling Theory”. Compass.port.ac.uk. N.p., 2006. Web. 13 May 2016.
Becker,. “Labelling Theory”. Compass.port.ac.uk. N.p., 1963. Web. 13 May 2016.